To develop, facilitate and propagate practices and processes that will grow the Indian retail industry, leading to increased consumption and growth of the economy.
rai MISSION
To establish growth of modern retail in India (and increase its share).
To support retailers by providing the required knowledge and information.
To lobby and liaise with the government for easier establishment and operations of retailing in India.
To educate and train retailers to adopt modern retail practices in India.
To work for customer delight by helping retailers create the right retail environment.
To encourage adoption of the right values, transparency and code of conduct by retailers.
