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Cerebrus Consultants Report on Rewards Recognition Retention 1

Cerebrus Consultants partnered with Retailers Association of India and conducted a survey amongst RAI member organization on challenges of Engaging and Motivating employees in the current environment focusing on Rewards, Recognition & Retention to understand trends and initiatives taken by companies.

  Published by: RAI - Cerebrus 

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Decoding Value Creation in Retail

Retail in India has evolved significantly over the past decades and years. As consumer behavior is constantly changing, companies are continuously shaping their business models to improve the retail experience. This report looks at value creation in retail from a shareholder perspective, over different durations, to identify companies who have been able to consistently deliver total shareholder return. How have retail companies performed with respect to the Sensex and the market ? Does the answer change by considering the time period ? What has really been driving this ? The questions are many – and while the performance of a few companies is well known, this report really breaks it down on the financial drivers underlying this value creation - disaggregating the impact of growth, margin expansion, capital structuring and market expectation.

  Published by: RAI - BCG 

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Decoding Value Creation in Retail

One of the key pillars of GST implementation was to rationalise the tax structure which would in most cases reduce prices. Anti-profiteering measures have been introduced to ensure that that the benefit of GST is passed on to the consumer. The government is closely monitoring this area and there have been several news reports on action being taken. Any allegation of anti -profiteering carries a reputation risk and hence this topic is high on the business and board room agenda. Almost every organisation will be impacted to a greater or lesser extent by this legislative requirement. Despite its significance, there is little formal guidance on how to assess who is impacted and what is required in order to be compliant. The report puts forward a point of view summarising the intent, what Anti-profiteering means today and obligations and actions that arise. It also provides details on the areas requiring further clarification, assesses the impact on a number of sectors including the retail sector and sets out critical actions and key dos and don’ts.

  Published by: RAI - Deloitte 

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Trend-setting millennials: Redefining the consumer story

The report delves into the shopping journey of consumers in India from the millennials’ perspective. It presents interesting insights and comparisons of millennials globally on various aspects of consumers’ shopping and decision making journey. From channel aspect, it shows how millennials’ are shifting from traditional retail to modern and online retail channels. It showcases that contrary to the belief of millennials shifting rapidly towards online retailing, they are rather making a gradual shift towards the e-tail mode as brick-and-mortar retailing still remains a relevant channel. Further, it also highlights how social media and online reviews impact millennials’ purchase decision. Towards the end, the report concludes by recommending some key approaches that can be leveraged by retailers to target and attract millennials.

  Published by: RAI - Deloitte 

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Successful People Strategies for a Competitive Business Advantage- Learnings from the best workplaces in Retail industry

The report is about Conversational Commerce- consumer purchase of products and services via voice assistants such as Google Assistant, Amazon’s Alexa, and Apple’s Siri. This voice assistants will revolutionise how consumers and brands interact in ways not witnessed since the dawn of e-Commerce. We are still at the very beginnings of Conversational Commerce, but the extraordinarily rapid early adoption will drive investment and innovation, consequently enabling an entirely new way for brands to build relationships of value with consumers. As the number and variety of devices supporting voice-based applications grows, the consumer will be connected in a multitude of locations—at home, on the go, and in the store.

  Published by: RAI - Capgemini 

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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