Insights Repository

Looking to Achieve New Product Success

User Rating: 0 / 5

Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive

In this report, Nielsen looks at what drives consumers to try new products, the role that price plays and the power that brand plays at the checkout counter. It also examines the markets where consumers are most receptive to new products, as well as the sources that consumers use to find out about new products.



Contact Us

Retailers Association of India (RAI)
111/112, Ascot Centre, Near Hotel ITC Maratha, Sahar Road, Sahar,
Andheri (E), Mumbai - 400099.
Tel : +91 22 28269527 - 29
Fax : +91 22 28269536,
CIN: U91990MH2005GAP151959

About Us

Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

Follow Us
News, Analysis, Insights, Jobs, Delivered to your inbox.