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Decoding Digital @ Retail: Winning the Omni-Channel Consumer

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BCG RAI Decoding Digital at Retail 2016 1

Winning in the new world would require retailers to re–think their consumer value proposition and align business models to deliver a superior consumer experience. The report looks at:
• Exploring the ‘Digital Tsunami’: Four trends that will shape retail
• Demystifying Digital @ Retail: Four new realities in digital retailing
• Winning in Digital World: Five key imperative for players to win.

  Published by: RAI - BCG 

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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