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A Path to Revolution -2016 India Retail E-marketing Research

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A Path to Revolution

This report explores how marketing budgets and technology investment priorities are changing as retailers continue to develop more targeted & personalized digital experiences across channels. The research also explores how mobile is emerging as the nexus for omni-channel retail initiatives.

  Published by: RAI - Octane 

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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