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privacy vs personalization

The research by Nielsen shows that users in non-metros are slightly more engaged on shopping apps than users in metros. Question is, could traditional trade become the logistical arm to e-commerce players, delivering goods to all parts of the country?

 

  Published by - Nielsen 

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privacy vs personalization

This report is based on a comprehensive research exercise that analyzed over 220,000 conversations on social media to gauge customer sentiment on the themes of personalization and privacy for retailers.

 

  Published by - Capgemini 

 

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An executive’s guide to the Internet of Things

Research from the McKinsey Global Institute suggests that the operational efficiencies and greater market reach Internet of Things (IoT) affords will create substantial value in many industries. It is relevant for business leaders as it states how most of the new business value will arise from optimizing operations.

 

 

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nielsen-global-new-product-innovation-report-june-2015.jpg

In this report, Nielsen looks at what drives consumers to try new products, the role that price plays and the power that brand plays at the checkout counter. It also examines the markets where consumers are most receptive to new products, as well as the sources that consumers use to find out about new products.

 

 

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