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An executive’s guide to the Internet of Things

Research from the McKinsey Global Institute suggests that the operational efficiencies and greater market reach Internet of Things (IoT) affords will create substantial value in many industries. It is relevant for business leaders as it states how most of the new business value will arise from optimizing operations.

 

 

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In this report, Nielsen looks at what drives consumers to try new products, the role that price plays and the power that brand plays at the checkout counter. It also examines the markets where consumers are most receptive to new products, as well as the sources that consumers use to find out about new products.

 

 

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nielsen men apparel

Nielsen’s study in the apparel space has shown that Indian men enjoy variety and don’t typically tie themselves to a single brand. It highlights that awareness or visibility of a brand is the most important driver of brand equity in the branded men’s apparel category, and can drive equity by 60 to 75 percent. The study also examines the 'Mantras for Success' for retailers and marketers alike.

 

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This publication provides an introduction to potential investors on important aspects of investing and doing business in India, along with a summary of the laws, regulations and practices in India.

 

 

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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