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The report by PwC in partnership with Retailers Association of india (RAI) typifies the growing acceptance of analytics as an essential component of decision- making across businesses. The survey provides the role of analytics for improving customer experience. It provides detailed analysis on how analytics can play a major role in addressing key concerns which would help enhance customer experience and why customer experience has emerged as an important lever to help retailers create a niche for their brand in the minds of the consumers.


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The 3rd edition of report, co-authored with Octane shows the deeper aspects and realities of digital world. This study aims to identify trends and patterns in marketing activities of both Single and multi brand retailers. It equips Indian retailers with the unique understanding of Retail marketing practices being exercised in India.

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The article states relevant and interesting information, opinions, and perspectives on retail technology. It throws light on how retailers who depend on these complex systems such as card readers, back office server etc make sure they’re always able to accept customer payments without having to regress to a cash-on-the-barrel policy.

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Retailers Association of India (RAI)
111/112, Ascot Centre, Near Hotel ITC Maratha, Sahar Road, Sahar,
Andheri (E), Mumbai - 400099.
Tel : +91 22 28269527 - 29
Fax : +91 22 28269536,
CIN: U91990MH2005GAP151959

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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