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Successful People Strategies for a Competitive Business Advantage- Learnings from the best workplaces in Retail industry

The report is about Conversational Commerce- consumer purchase of products and services via voice assistants such as Google Assistant, Amazon’s Alexa, and Apple’s Siri. This voice assistants will revolutionise how consumers and brands interact in ways not witnessed since the dawn of e-Commerce. We are still at the very beginnings of Conversational Commerce, but the extraordinarily rapid early adoption will drive investment and innovation, consequently enabling an entirely new way for brands to build relationships of value with consumers. As the number and variety of devices supporting voice-based applications grows, the consumer will be connected in a multitude of locations—at home, on the go, and in the store.

  Published by: RAI - Capgemini 

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Successful People Strategies for a Competitive Business Advantage- Learnings from the best workplaces in Retail industry

For the sixth year in a row, RAI and Great Place to Work® Institute, India come together to study the workplace trends in the Retail sector of India. The study covers 29 companies that operate majorly in the offline format (store format) and assess their workplace culture from two lenses. The first lens looks at workplaces from employees’ while the second lens looks at strength of people practices implemented across the organisation. The report looks at differentiating factors of the 10 workplaces that make them stand out among their peers and brings out some key people practices and principles that are a part of the winning philosophy of these companies. The report also looks at key drivers of employee retention for people in the industry and studies workplace culture through various demographic filters such as years of operation, employee strength and being an Indian company or an MNC.

  Published by: RAI - Great Place to Work 

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RAI Festival Shopping Index

Festivals are at the heart of people's lives in India. The festive season which starts from October till the end of December is the time when entire country is tinged in colors of celebrations, enthusiasm and devotion. It all starts with the nine day festival 'Navaratri' followed by one of the most awaited festival Diwali and ends with Christmas. The festive mood engulfs one and all, irrespective of their religion and beliefs. For shopaholics, there is no better time than this to explore the various Indian markets as majority of shops provide exciting promotional offers and discounts on most of the products. To measure the sentiments of consumers this festive season, RAI commissioned LitmusWorld to conduct a Festive Shopping Index. The conversation was initiated with more than 50,000 Indian shoppers. With 86% respondents looking forward to shop this festive season, the report provides some interesting insights.

  Published by: RAI - Litmus World 


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think india think connected retail 2017 4441 knight frank 1

Retailers in India understand the importance of having omni-channel capabilities in the modern world. The real question is about the path that would lead them to create a seamless omni-channel offering for consumers without burning precious cash. The RAI Knight Frank report is an attempt to showcase the current scenario for omni-channel retail in India and chart the way forward. I am sure that retailers and various stakeholders to retail industry will find value in it.

  Published by: RAI - Knight Frank 


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Decoding the digital consumer BCG

The growth in digital adoption has been rapid and is likely to continue to grow at an exponential pace. Whilst there are a set of well-known facts about the Indian digital growth story, we believe that what is commonly understood in terms of how consumers behave digitally is just the tip of the iceberg. We would like to share some of our perspectives on the opportunity (size and shape), secular trends that we expect will play out over the next few years and some lesser known facts about digital behavior of the Indian consumers. In this new reality, retailers need to re-imagine and re-engineer their business models to win.

  Published by: RAI - BCG 


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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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