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toonz retailToonz Retail, one of the largest kids retail chains in India, launched its first brand campaign ideated and developed by Dentsu India, the full-service creative agency from Dentsu Aegis Network. Breaking away from the cookie cutter approach, the new brand campaign positions Toonz Retail as the kids store that parents love. With more than 100 stores in 52 cities and 14 states with major presence in tier 2 and tier 3 markets, Toonz Retail’s new campaign will be first launched in Karnataka followed by rest of India, across mediums including TVC, Press, Outdoor, BTL activation, Social media and Digital media.

“Toonz was conceptualized and established as a solution for parents who were looking for a quality and variety under one roof. Our TVC communicates this message very clearly. It shows how parenting is a roller coaster ride of different emotions and how the wide range of products available for kids of 0 -12 years of age at Toonz is a perfect solution for them”, shared Mr. Sharad Venkta, CEO & MD, Toonz Retail India Pvt. Ltd. “Toonz Retail has been expanding rapidly, which made it imperative for the brand to create an identity which would connect with our customers. We will be first launching the campaign and the TVC across Karnataka, it being the largest market for us with 22 stores, which will be followed by PAN India launch. The estimated marketing budget for the Quarter is INR 2-3 crores”, he further added.

Toonz Retail India Pvt. Ltd.’s new TVC revolves around Real Parenting. It highlights five real parenting situations of kids, right from toddler to 12 year of age, showing how Toonz as a brand understands the various situations and the ups and downs of the parenting journey. It also showcases the various products Toonz has for every situation, that a child throws at a parent, making Toonz the kids’ store that parents love.

Toonz is present in India through 105+ stores and has recently launched its 3rd store in the GCC region. Toonz is available online on Flipkart, Snapdeal, Jabong, Firstcry, Amazon as well as its own e-commerce portal www.toonz.in

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inorbit ICSC AwardsInorbit Malls has won a Gold at the ICSC’s Asia Pacific Shopping Centre Awards 2017 held at Bangkok. Inorbit Mall won under the Cause Related category for their very popular initiative- PINK POWER. Suman Chakraborty from the Corporate Marketing team of Inorbit Malls received the award for the company.

ICSC’s Asia Pacific Shopping Center Awards recognizes excellence within the region’s shopping centre industry and honours outstanding achievements in marketing and design/development of retail properties. In the past, Inorbit bagged a Silver at ICSC for marketing excellence & digital media.

Inorbit’s Pink Power is a platform extending rewarding retail support opportunity to women entrepreneurs who have their own business set-up. Inorbit Pink Power calls out for entries where women entrepreneurs can showcase their business portfolio.

Speaking of their latest win, Rajneesh Mahajan, CEO, Inorbit Malls said, "We are elated to have won a Gold at ICSC’s Asia Pacific Shopping Center Awards. We thank our partners and sponsors who have supported us and look forward to promoting more women entrepreneurs in our country through this initiative. The award underlines our belief in the transformative value Pink Power initiative carries and we look forward to taking it to the next level”

This award takes the count of Inorbit’s award count to 72. Inorbit Mall Malad recently won the Best hangouts of the city by Big Mumbai City Pride Award hosted by 92.7 BIG FM.

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Viviana Mall awardsViviana Mall, leading destination mall in Mumbai Metropolitan Region is setting higher benchmarks in the Indian retail real estate industry. With only four years of operations, the mall has garnered five consecutive awards at the ICSC Asia Pacific Shopping Center Awards for its varied campaigns and initiatives.

This year, Viviana Mall bagged a Gold Award in the category ‘Cause Related Marketing’ at ICSC Asia Pacific Shopping Center Award, 2017 at a plush award ceremony in Bangkok. Viviana Mall’s campaign, ‘Job creation for PwD’s in Viviana Mall’ which helped persons with disabilities (PwDs) to acquire skill set required in the retail industry and gave them a chance of equal opportunity for employment in the retail outlets.

Receiving the award, Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall said, “It’s a moment of pride and celebration for us at Viviana Mall with our efforts being recognized at the global arena. Having added five ICSC awards back to back every year in just four years of operation is a feat that remains unparalleled in the Indian retail real estate industry.”

“This year the award is also special because our efforts to provide equal employment opportunity to PwDs has been noticed which will also sensitize and prompt other players in the industry to come forward and join the initiative. We shall continue with our focus and zeal towards creating path breaking campaigns in the sector.” She added further.

Since 2014, the mall has already won Gold Award, Best of the Best Honoree Award, VIVA Best of Best Marketing Award and Silver Award in the previous installments of global platform of ICSC Asia Pacific Shopping Center Awards.

A part of Sheth Corp, Viviana Mall covers over 250 leading brands in its prime retail and leisure space. The mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource centre for visually impaired.

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Godrej Nature’s Basket (GNB), India’s leading food chain, launched its transformation strategy aimed at redefining India’s freshest and finest food experience. The company’s transformation is centered on being the go-to place for the customer’s ‘Daily Food Delights’. Geared towards being a quality fresh neighborhood store, the brand aims to meet both special and daily food needs of consumers. In line with this transformation, the Managing Director, Avani Davda, unveiled a refined and refreshed brand identity.

GNB has charted a thoughtful growth plan with a target of Rs 1000 crore in revenues by Financial Year (FY) 2022 at a CAGR of 31%. The business is also looking at aggressively expanding its footprint to 60 - 70 stores within this time period, with 6 - 8 stores being added by the end of FY 2018. GNB will achieve this through a strong focus on sourcing the freshest and finest, penetrating deeper in the South and West regions and nurturing its own brands like Healthy Alternatives, L’Exclusif and Nature’s.

Tanya Dubash, Executive Director and Chief Brand Officer of Godrej Group, said that this marked a huge step forward in the brand’s journey. “Godrej Nature's Basket is a pioneer in the food and grocery space and we are committed to continually redefining the food retailing experience in India. Godrej Nature’s Basket is an exceedingly strong brand with immense potential and this transformation will ensure accelerated growth in a sustainable and innovative manner. The refreshed brand identity centered around the promise of “Daily Food Delights” is an expression of this transformation.”

Speaking about the company’s new value proposition, Avani Davda, said, “We embarked on our transformation journey a year ago and towards this, the business has invested significantly behind talent development at all levels and in technology to uplift employee experience by creating a cultural transformation. The other key areas included strengthening a robust world-class supply chain, creating enduring customer experiences and leveraging tech capabilities for enhanced retail processes.”

Avani further added, “Godrej Nature’s Basket has and continues to be an iconic and much loved brand, owing to the strong brand loyalty and equity among our customers. Our new brand promise manifests itself across various levels and will help us offer a more wholesome experience to our customers. As a part of this, in our vision to be a neighbourhood store for daily food needs, we will be focusing on specific categories, which have the potential to accelerate our growth story. One that we have identified is the ‘Fresh’ category, which contributes to over 40% of our revenues. We expect this to increase to 50 to % by FY18.”

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IMG 20170915 WA0027Reliance Retail Ltd, became the first RAI member retailer to hire 15 students from the first batch of Bachelor in Vocation (BVoc) programme in retail from the Ambedkar University Delhi (AUD). The BVoc programme is a collaborative initiative between AUD and Retailers Association of India, developed to provide students with the required skill set and academic background for meaningful employment in retail upon graduation. The aim is to develop a steady source of educated talent that is specifically trained for retail. The 15 students have been selected for stipend supported internship at Reliance Retail stores in and around Delhi / NCR.

To know more about RAI supported academic / vocational programmes in retail, write to This email address is being protected from spambots. You need JavaScript enabled to view it.

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