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Arvind Lifestyle Brands Limited, Gap’s franchisee in India, has announced the launch of 17 Gap shop-in-shops through multi-brand retailers. The expansion accelerates the availability of Gap products around the country, including several locations in key tier II and III markets.

This is the first time Gap’s shop-in-shop format will be introduced in India. Each of the locations will offer one of three product configurations: Family destinations (with Adult, Kids and Baby assortments); Adult only locations; and dedicated Kids and Baby layouts. The shop-in-shops will launch with partners Kapsons Group, Iconic India and All That Jazz, bringing the brand to customers in Jammu, Amritsar, Ludhiana, Patiala, Chandigarh, Jaipur, Ahmedabad, Bhopal, Bhubaneshwar, and Ranchi, as well as existing Gap markets in Pune, Noida, and New Delhi.

“Since Gap launched in India in 2015, the brand has witnessed strong growth in the country driven by its fans. Our latest expansion ensures that more people are able to experience Gap’s iconic American style through modern wardrobe staples – an ideology that’s welcomed in our market. We are confident that we will receive a great response from the people in these cities and we are incredibly excited about this journey​,” said Parag Dani, Gap Business Head at Arvind Lifestyle Brands.
Apart from the 11 standalone Gap stores in the National Capital Region, Mumbai, Pune, Bangalore, Chennai and Indore, Gap products are also available online on nnnow.com and Amazon.in/gap.

Arvind Lifestyle Brands Limited is a subsidiary of Arvind Ltd, which has licensing relationships with many international brands including Gap, TCP, Gant, Nautica, Aeropostale, Arrow, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee and Geoffrey Beene. It also has a portfolio of 12 of its own brands. Having a JV with PVH Corp. for the Tommy Hilfiger and Calvin Klein businesses in India, ​it also runs the value retail chain, Megamart.

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ET Champions of Fitness Award at the Body Power ExpoTotal Sports, the multi-brand chain of sports and fitness stores has been felicitated with the Economic Times Champions of Fitness Award' at a glittering ceremony in Mumbai.

​"India's fitness industry is at a nascent stage and a select few have been able to take it the next level. Total Sports and Fitness is recognised as one of the chief contributors in the space of sports and fitness category as the 'Economic Times Champions of Fitness Award'. I suggest you can show the pic where we are getting the award along with the certificate and trophy. Also request u to mention the names as below​," said Niteen Shah, Promoter & MD, Total Sporting & Fitness Solutions​

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In line with our Prime Minister Narendra Modi’s initiative of Digital India and to promote less cash agenda, leading destination mall of Mumbai Metropolitan Region - Viviana Mall is driving a campaign to use electronic mode of payments among customers. The campaign is targeted to help customers conduct cashless transactions with ease and create awareness on various cashless options available for digital transactions.

It has been jointly supported by District Collector of Thane for promoting digital cash during the festive season of Christmas and New Year. The campaign will last till January 2nd 2017. In order to encourage customers, the mall is offering assured gifts as an incentive to all customer making purchase payment through digital mode like cards, mobile app BHIM, e-Wallets, UPI App, etc.

Speaking about the initiative, Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall said, “We firmly believe in the vision behind a cashless economy and the ample of benefits it provides in future. We aim to increase this number though our campaign and support the Government’s vision of less cash economy. With Christmas round the corner and shopping in full swing, we expect our patrons to participate wholeheartedly in our cashless drive. We expect our peers also to join going forward to support the initiative.”

In order to connect with the festive season, Viviana Mall has created a huge installation of Santa’s Gift Factory for giving assured gifts to customers who shops without cash till the New Year’s Eve. All customers need to do is shop and do transaction in a digital mode and walk into the huge Santa’s Gift Factory for availing their gifts.

Earlier, Viviana Mall, India’s only visually impaired friendly mall had also invited visually impaired persons to learn how they can use UPI digital payment channel in order to go cashless. Special trainers gave hands on training to visually impaired persons regarding UPI digital payment channels at the mall.

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toonz retailToonz Retail, one of the largest kids retail chains in India, launched its first brand campaign ideated and developed by Dentsu India, the full-service creative agency from Dentsu Aegis Network. Breaking away from the cookie cutter approach, the new brand campaign positions Toonz Retail as the kids store that parents love. With more than 100 stores in 52 cities and 14 states with major presence in tier 2 and tier 3 markets, Toonz Retail’s new campaign will be first launched in Karnataka followed by rest of India, across mediums including TVC, Press, Outdoor, BTL activation, Social media and Digital media.

“Toonz was conceptualized and established as a solution for parents who were looking for a quality and variety under one roof. Our TVC communicates this message very clearly. It shows how parenting is a roller coaster ride of different emotions and how the wide range of products available for kids of 0 -12 years of age at Toonz is a perfect solution for them”, shared Mr. Sharad Venkta, CEO & MD, Toonz Retail India Pvt. Ltd. “Toonz Retail has been expanding rapidly, which made it imperative for the brand to create an identity which would connect with our customers. We will be first launching the campaign and the TVC across Karnataka, it being the largest market for us with 22 stores, which will be followed by PAN India launch. The estimated marketing budget for the Quarter is INR 2-3 crores”, he further added.

Toonz Retail India Pvt. Ltd.’s new TVC revolves around Real Parenting. It highlights five real parenting situations of kids, right from toddler to 12 year of age, showing how Toonz as a brand understands the various situations and the ups and downs of the parenting journey. It also showcases the various products Toonz has for every situation, that a child throws at a parent, making Toonz the kids’ store that parents love.

Toonz is present in India through 105+ stores and has recently launched its 3rd store in the GCC region. Toonz is available online on Flipkart, Snapdeal, Jabong, Firstcry, Amazon as well as its own e-commerce portal www.toonz.in

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inorbit ICSC AwardsInorbit Malls has won a Gold at the ICSC’s Asia Pacific Shopping Centre Awards 2017 held at Bangkok. Inorbit Mall won under the Cause Related category for their very popular initiative- PINK POWER. Suman Chakraborty from the Corporate Marketing team of Inorbit Malls received the award for the company.

ICSC’s Asia Pacific Shopping Center Awards recognizes excellence within the region’s shopping centre industry and honours outstanding achievements in marketing and design/development of retail properties. In the past, Inorbit bagged a Silver at ICSC for marketing excellence & digital media.

Inorbit’s Pink Power is a platform extending rewarding retail support opportunity to women entrepreneurs who have their own business set-up. Inorbit Pink Power calls out for entries where women entrepreneurs can showcase their business portfolio.

Speaking of their latest win, Rajneesh Mahajan, CEO, Inorbit Malls said, "We are elated to have won a Gold at ICSC’s Asia Pacific Shopping Center Awards. We thank our partners and sponsors who have supported us and look forward to promoting more women entrepreneurs in our country through this initiative. The award underlines our belief in the transformative value Pink Power initiative carries and we look forward to taking it to the next level”

This award takes the count of Inorbit’s award count to 72. Inorbit Mall Malad recently won the Best hangouts of the city by Big Mumbai City Pride Award hosted by 92.7 BIG FM.

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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