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Mr. J Suresh MD and CEO Arvind Lifestyle Brands LtdMr J. Suresh, Managing Director and CEO, Arvind Lifestyle Brands Ltd., announced the launch of its private label ‘Arvind – Ready-to-Wear’ on April 4th in Mumbai.

A balance between aesthetics, flexibility and functionality, the collection aims at being a solution for work, leisure and ceremonial clothing, all under one brand name. “Our capacity in shirting is no less than denim,” claimed Suresh, who wants to increase Arvind’s presence in the b2c textile market, apart from their large b2b denim manufacturing segment.

The collection is divided into work, leisure, and ceremony, presenting many new features. “At the heart of the brand will be innovation” said Suresh who believes that keeping the many needs of the modern Indian customer in mind is the key. “The winner is going to be someone who is able to quickly respond to the market,” he added.

Apart from being available online at Amazon and www.nnnow.com, the collection will be exclusively available at Arvind stores. “This will increase Arvind’s own offering in the stores while giving them an advantage over other stores,” said Suresh. Arvind Ltd. already has 150 stores, and plans to open 60 more this year.

The Ready-to-Wear collection will be available across 127 cities across the country in the first phase and aims to gross Rs 50 crore in the year, and Rs 200-250 crore in the next 3-4 years, explains Suresh.

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Arvind Ltd, in collaboration with INVISTA (the makers of Lycra), showcased its exclusive new GRAVITY collection of next-generation denims in Mumbai. On display was a new line-up of IKAT DENIM, BOOMERANG 360, CHROME CORD and HYBRID CHINOS—among other innovations in stretch and indigo based denim. The company launched a new variety of denim- Azurite- that offers greater contrast in colours while maintaining a saturated shade.

Aamir Akhtar CEO Denims Arvind Ltd

On the occasion, Aamir Akhtar, CEO, Denims, Arvind Ltd spoke about the key aspects the company was working on and how they will shape the future of denims in the country. “We create large value for key customers on three things—innovation, design, and sustainability,” he said.

INNOVATION in product development

Breaking the limits on the use of Indigo only on denim, the company has developed ways to use the dye on materials like metal and wood, bringing Indigo to furniture, footwear, and many other sectors, opening up new possibilities and lines of business. Furthermore, the company is working on reimagining denims in various ways to suit all tastes and age groups. For instance, the company manufactures Khadi Denim in collaboration with village artisans in partnership with KVIC; it has also developed special design for kid’s denim that doesn’t tear at the knees in case of falls.

DESIGN through Collaboration and Technology

A lot is happening on the denim front, and it is driven by technology and collaboration. Arvind is investing heavily on cutting-edge technology and joining forces with partners across the globe for better fabric and design. One such collaboration is with international laundry experts Giovanni Petrin & Andrea, people behind the success of famous Italian laundry, Martelli. The partnership has led to a more sustainable way of washing denim.

The Infusion of Lycra fabric by INVISTA, long standing partner to Arvind, made the enhancements in Boomerang 360 & Boomerang Bounce possible, and also paved the way for bringing the moisture releasing Coolmax Eco Made denims to India. Invista is working with Arvind on more product innovations.

The denims of the future will be sustainable, eco-friendly, innovative and made using the cutting-edge in technology. They will be comfortable, anti-microbial and endowed with many unique qualities.

SUSTAINABILITY for the future

A division of the company, Arvind Denim Lab (A.D.L.) is responsible for working with key customers and collaborating on design and other innovations. “Denim is all about washing,” said Aamir Akhtar, CEO, Denims, Arvind Ltd. With the help of Italian laundry experts, ADL has managed to infuse their denim manufacturing with cutting edge methods of washing, reducing the water footprint in the process to just a single glass of water instead of 70 litres used per pair of jeans.

“We have worked on sustainability, right from fibre, to dyes, to the last mile.” He added, also mentioning that Arvind is a founding member of the Sustainable Apparel Coalition (S.A.C.) and Better Cotton Initiative (B.C.I.) and scores high on the Higg Index score that measures the sustainability factor of an organisation. Arvind also works on recycled fabric.

Being a brand behind brands, Arvind Denims is currently producing 40%-50% of the denims for international brands like Levi’s, US Polo, Pepe, and Indian brands like Killer, Spykar, in India. It plans to maintain its current annual growth rate of about 15% in the coming years.

- By Chetan Nayak

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Silver Emporium wins prestigious awardRAI member Silver Emporium has been awarded 'Best Silver articles / Jewellery Manufacturer for 2018' by India Bullion and Jewelry Association (IBJA), the apex body for bullion and jewellery business in India.  AN ISO 9112 certified company based out of Mumbai, Silver Emporium is one of the largest manufacturers and exporters of silverware and silver articles. The award was given away by Shri Mohit Kamboj, President, IBJA; Shri Prithiviraji Kothari, ​National Vice President, IBJA; Shri Suarabh Gadgil, National Vice President, IBJA on behalf of the Association and received by Shri Kantilal Mehta, Chairman, Silver Emporium Group and Shri Rahul Mehta, Managing Director, Silver Emporium Group.

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Leading European menswear fashion brand, JACK & JONES has launched its largest store in Asia recently. The sprawling JACK & JONES store is spread across an impressive 6,000 square feet area in Pune’s Phoenix Marketcity mall, offering latest international trends with a state-of-the-art decor for a truly luxurious shopping experience.

JACK JONES store Pune3Located in the Pune’s premier fashion district Viman Nagar, the swanky new store is conceptualized to give customers an evolved shopping experience. Since JACK & JONES is built on a passion for denims, which is also the core business of the brand, the layout and visual merchandising of the outlet is adapted to focus on the denim attitude and offers a freewheeling vibe which is in complete accord with the brand’s identity. Displayed on a denim bar, the store showcases the widest selection of jeans the brand has to offer. The store houses international styles from the latest Spring/Summer 2018 collection displayed in separate sections depicting the brand’s distinct lines such as CORE, ORIGINALS, VINTAGE and PREMIUM, each catering to different target groups with unique visual appeal that perfectly replicates the brands core identity of self-confidence, free-spirited individuality and rugged masculinity.

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Viviana MallWomen acid attack survivors stole the show at Viviana Mall’s third edition of ‘ExtraordiNAARI’ event. The mall invited women acid attack survivors to create awareness and campaign of stopping acid sale and acid attacks. Laxmi Agarwal, the Indian campaigner with Stop Acid Attacks and a TV host, who is also a survivor of acid attack was the guest of honor for the event at the mall.

Acid attack survivors from NGO Acid Survivors & Women Welfare Foundation (ASWWF) not only walked the ramp with confidence and style but their fighting spirit struck emotional chords of everyone at the event. Stories of acid attack by alcoholic husband, one sided lovers and in-laws, touched hearts of one and all. But, the interesting fact was that they have fought back against all odds and are doing courses, finding jobs and aspires to make their career shine. The show was organized to empower acid attack survivors who are often ignored by the society.

Viviana Mall 2Speaking at the event, Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall says, “Every year we, at ExtraordiNAARI try and create awareness towards a specific aspect that touches lives of women to create pathways that can lead to success. This year we were spell bounded with the kind of courage and fighting spirit that these acid attack survivors from different parts of our nation have shown. We in our way were happy to host them at Viviana Mall and give them some moments to cherish. We are also trying to create some career opportunities for these acid attack survivors to keep their hopes alive. With more than 350 registered acid attack survivors in India, it’s high time we take steps to support them and take measures to stop such attacks.”

Viviana Mall has created a special email id for providing jobs to acid attack survivors. Any acid attack survivor can send their resume on This email address is being protected from spambots. You need JavaScript enabled to view it. and mall at their end will share it with their brand partners to assist these survivors to get desired jobs.

Laxmi Agarwal who was the show stopper of the Fashion show also shared her experience. She said, “As an acid attack survivor it was and it is a challenge to start everything from zero. It’s difficult to concentrate on anything when a part of your body is still burning from inside. The scar’s reminds us of the narrow minded shenanigans of our society but there is a hope that keeps us motivating every day. A hope to create a crimeless society that gives equal opportunities to everyone. We are proud to be women and no one can rob us from that title which stands for love and peace.”

Every year on International Women’s Day, Viviana Mall felicitates different achievers from various fields and this year the mall is going miles ahead to share some happy moments with women acid survivors from our nation and support their campaign to stop acid attacks and stop sale of acid. Apart from the special event with acid attack survivors, Viviana Mall is also offering some offers for women in the women’s week like free pampering services - hair styling, makeover, skin consultancy, health checkup, Mehendi & nail art till 9th March’18.

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