Managing Director, Woodland
Mr. Harkirat Singh who comes from a family of industrialists took over the responsibilities of Woodland at a very young age of 30. His deep passion lies in learning the art of making the perfect footwear. To pursue his passion he attained a degree in a marketing course from Harvard Business School and Philology from Moscow University. On completion of his academics, he joined business full time concentrating on exports to Europe and US.
Mr. Singh has made significant contribution toward the brand Woodland which is now properly known as “the maker of tough shoes”. His love for shoes led to the creation of adventure footwear category back then when the footwear market in India was unorganised and undergoing a transformation.
He firmly believes that the most important factor that contributes to Woodland’s success have been the adherence of strong values and vision of the company. Mr. Singh’s acute perception of the market trends has assisted him to sustain the volume of business even in times of downturns in the market, period of recession, keeping the brand on top, ahead of all competition.
Apart from work, Mr. Singh is also quite involved to pursue his personal interests and hobbies at a constant pace that vary from tennis, golf, all adventure sports, book reading, and follower of good music as well as a technology freak. He is also a lover of niche automobiles including cars, bikes et al.