Overview of Retail Strategy and Resource Management Programme:
Understand the concept around creating executable strategies in Retail. Learn how to convert strategies into plans that can be used for great execution. Use case study method to understand strategy adopted by various retailers

Learn the concepts around Retail Resource Management. Understand the effective way to manage profitability by managing people, space and inventory by using concepts in GMROI, GMROF and GMROL. This framework facilitates better management of retail operations for higher sales and profits.

After completion, participants will be able to:

  • Analyse retailers from a cross-section of retail sectors including supermarkets, department stores, super centres, category killers, hypermarkets, specialty stores, mass merchandisers and Internet retailers.
  • Understand how consumer store choice criteria impact on strategy
  • Develop winning retail strategies that will utilize the "Eight Ways to Win in Retailing" Apply what they learnt to their businesses.

Programme Content: 

The Strategic Resource Management in Retail seminar takes an in depth looks into the ever changing worldwide retail sector. By analyzing actual business situations, the course emphasizes ways to implement strategy-level decisions through competitive assessment; financial and productivity analysis. A combination of class lectures, interactive group assignments and case study analysis focuses on the following main issues:
-  Building Competitive Advantage in Retail
-  Eight Ways to Win in Retailing
-  Strategic Resource Management Matrix
-  Strategic Profit Model
-  Different Case Studies

Programme Facilitator
Kumar Rajagopalan, CEO, RAI

Kumar Rajagopalan is currently working as the CEO of Retailers Association of India.

Kumar is a retailer by profession having been part of the Shoppers Stop Group for 13 years – where he worked his way through the retail value chain, spanning Operations, Merchandising and Finance. His last role within the Group was as the Executive Director and COO of Crossword chain of bookstores.

He also served as the country head - retail solutions at IBM. He was responsible for leading the business and solution development functions as well as closely working across the brand teams of IBM to define and execute the overall sales and thought leadership strategy for IBM India.

Prior to working at Shoppers' stop, he was a practicing Chartered Accountant specializing in management consulting, taxation, audit and corporate matters.

His specialization is in taking up new roles that require start-up or turn-around skills.

Who Should Attend?
This course is designed for retail owners, senior management personnel in retail industry and key decision makers. It is also for senior personnel of general merchandise management, operations management, marketing, finance, human resources and management information system. This tool is also useful for various service providers and vendors to retail industry.

Contact Us

Retailers Association of India (RAI)
111/112, Ascot Centre, Near Hotel ITC Maratha, Sahar Road, Sahar,
Andheri (E), Mumbai - 400099.
Tel : +91 22 28269527 - 29
Fax : +91 22 28269536,
Email: info@rai.net.in
CIN: U91990MH2005GAP151959

About Us

Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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