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How Men Shop For Clothes and What Engages Them

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nielsen men apparel

Nielsen’s study in the apparel space has shown that Indian men enjoy variety and don’t typically tie themselves to a single brand. It highlights that awareness or visibility of a brand is the most important driver of brand equity in the branded men’s apparel category, and can drive equity by 60 to 75 percent. The study also examines the 'Mantras for Success' for retailers and marketers alike.


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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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