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Agile and collaborative retail value chain to win over the connected consumer

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Agile and Collaborative Retail Value Chain AT Keaney 1

In this connected world, the perception of value is changing rapidly in the minds of customers. Retailers need to create propositions that also evolve rapidly. This cannot be achieved by standing tall and alone. Collaboration is the name of the game for retailers. They need to constantly try to extract value across the value chain or face the risk of being redundant. Retailers need to collaborate for merchandise, people, resources, space, finance and technology to offer the best to customers.  RAI- A.T.Kearney report looks at various facets of collaboration and can be the guiding force for retailers, helping them evolve to gain market supremacy

  Published by: RAI - AT Kearney 


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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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