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Festive Shopping Index 2018

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LitmusWorld RAI Festive Shopping Index 2018

This is the 2nd edition of Festive Shopping Index which reveals consumer preferences on several aspects of shopping. Retailers Association of India, in partnership with LitmusWorld has been engaging with consumers since last year to understand the key shopping criteria for consumer during festive season. The Festive Shopping Index is an effective way of understanding what consumers want to do during festive season. It provides important insights about what consumers want, which retailers can use to formulate their strategies for the season to become more consumer centric.


  Published by: RAI - LitmusWorld 

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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