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Report Retail Best Workplaces 2019 1

For the seventh year in a row, Great Place to Work® Institute and Retailers Association of India (RAI) came together to identify India’s 10 Best Workplaces in Retail. These 10 best workplaces are shining beacons of a High-Trust, High-Performance CultureTM and have successfully positioned themselves as an Employer of Choice. The research represents the voice of over 8500 employees across 30 organizations that were assessed to identify the best workplaces. The research shows that employees under 35 years of age form 78% of the workforce in the retail industry; and the best workplaces have identified that focussing on these employees is key to their business success. The results are evident with 84% of this workforce expressing an “Intent to Stay’ in the best workplaces as against 71% in the rest of the workplaces in retail. The growth in the industry also poses a challenge of retaining this workforce and the best workplaces in retail have 7% of the employees less than 35 years of age at flight risk, with this number doubles to 14% in the rest. 


  Published by: RAI - GPTW 

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Going for Gold: By creating customers who create customers

A businesses biggest advocate is a happy customer. Going for Gold is a report that extensively covers this customer, the one who has the drive and potential to bring more customers to the business and how to tap such customers. The report looks at the Indian consumer and market from different angles and brings to the table relevant insight that will certainly do the work of an alchemist for any retail business in the country and turn the business to Gold.



  Published by: RAI - BCG 

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The Indian Consumer – Unravelled

Customer-experience will be the biggest differentiator in the coming years and this report intends to equip retailers with the reinforcements to capitalize on this. The report aims to highlight the trends that are shaping Indian retail like the growth of e-commerce due to the sheer volume of smartphones coupled with the penetration of the internet and the FDI policy of the nation. The report has isolated consumer sub-sectors to further the understanding of consumer shopping behaviour. ‘Unravelling the Indian Consumer’ focuses on market changes, and how they will transform the way consumers shop and the industry functions.


  Published by: RAI - Deloitte 

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Indian Retail Its Time to Create Stores with Stories AT Kearney 1

Retail in India is at a crossroad; It is weaving a new story for itself. A story built around the customers and not the product or the business. Companies that do better on Customer Experience (CX) achieve 25% higher gross margin than their peers. 40% of customers switch to competitive offerings as a result of poor experience. And it is7X more expensive to reacquire customers than it is to retain. AT Kearney’s report narrates the story of the Indian retail industry along with the protagonist¬—the Indian Consumer.


  Published by: RAI - AT Kearney 

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Customer Experience Anarock 1

This report unravels how customer experience and built environment are going to metamorphose the retail business in India. Product, diversity, and quality no longer suffice the customers in retail spaces, customer experience is what entices today’s customers. Personalization and tailor-made experience for buyers will help retail brands to capture both mindshare and market share in the near future. The report touches upon various subjects like the power shift from bricks-and-mortar stores to e-commerce, customer experience as the differentiator of future, the metrics to evaluate the impact of customer experience.


  Published by: RAI - ANAROCK 

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Retailers Association of India (RAI)
111/112, Ascot Centre, Near Hotel ITC Maratha, Sahar Road, Sahar,
Andheri (E), Mumbai - 400099.
Tel : +91 22 28269527 - 29
Fax : +91 22 28269536,
CIN: U91990MH2005GAP151959

About Us

Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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