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RAI Festival Shopping Index

Festivals are at the heart of people's lives in India. The festive season which starts from October till the end of December is the time when entire country is tinged in colors of celebrations, enthusiasm and devotion. It all starts with the nine day festival 'Navaratri' followed by one of the most awaited festival Diwali and ends with Christmas. The festive mood engulfs one and all, irrespective of their religion and beliefs. For shopaholics, there is no better time than this to explore the various Indian markets as majority of shops provide exciting promotional offers and discounts on most of the products. To measure the sentiments of consumers this festive season, RAI commissioned LitmusWorld to conduct a Festive Shopping Index. The conversation was initiated with more than 50,000 Indian shoppers. With 86% respondents looking forward to shop this festive season, the report provides some interesting insights.

  Published by: RAI - Litmus World 


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think india think connected retail 2017 4441 knight frank 1

Retailers in India understand the importance of having omni-channel capabilities in the modern world. The real question is about the path that would lead them to create a seamless omni-channel offering for consumers without burning precious cash. The RAI Knight Frank report is an attempt to showcase the current scenario for omni-channel retail in India and chart the way forward. I am sure that retailers and various stakeholders to retail industry will find value in it.

  Published by: RAI - Knight Frank 


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Decoding the digital consumer BCG

The growth in digital adoption has been rapid and is likely to continue to grow at an exponential pace. Whilst there are a set of well-known facts about the Indian digital growth story, we believe that what is commonly understood in terms of how consumers behave digitally is just the tip of the iceberg. We would like to share some of our perspectives on the opportunity (size and shape), secular trends that we expect will play out over the next few years and some lesser known facts about digital behavior of the Indian consumers. In this new reality, retailers need to re-imagine and re-engineer their business models to win.

  Published by: RAI - BCG 


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Capitalising on green governance in retail supply chain KPMG

Achieving the sustainability mandate alone is an uphill task. It is therefore essential for innumerable stakeholders including service providers and consumers to come together and discuss key milestones towards sustainability, make a plan and execute. The KPMG- RAI report, ‘Capitalising on green governance in retail supply chain’ can be useful for retail stakeholders to understand the different ways of creating an effective sustainability agenda and crafting mutually beneficial collaborations. This report should act both as a knowledge paper and a guide for retailers in their journey towards sustainable retailing.

  Published by: RAI - KPMG 


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Agile and Collaborative Retail Value Chain AT Keaney 1

In this connected world, the perception of value is changing rapidly in the minds of customers. Retailers need to create propositions that also evolve rapidly. This cannot be achieved by standing tall and alone. Collaboration is the name of the game for retailers. They need to constantly try to extract value across the value chain or face the risk of being redundant. Retailers need to collaborate for merchandise, people, resources, space, finance and technology to offer the best to customers.  RAI- A.T.Kearney report looks at various facets of collaboration and can be the guiding force for retailers, helping them evolve to gain market supremacy

  Published by: RAI - AT Kearney 


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About Us

Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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