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Korum Mall AwardKorum Mall, based in Thane, a suburb of Mumbai, has been awarded ‘The Golden Globe Tigers Award’ for ‘Excellence and Leadership’ in Shopping Mall Management in the Marketing & Consumer Promotions category. The Golden Globe Tigers Awards recognizes leaders in marketing, branding, CSR & social innovation, education & academics in individuals and organisations. It recognises the efforts of a gamut of multifunctional entities spanning across segments and is highly industry focused. The award ceremony took place at Pullman Kuala Lumpur City Centre on Monday, 23rd April, 2018.

This is Korum Mall’s 56th award across various categories since its inception in 2009, following last year’s “The Most Admired Marketing Campaign of the Year” award for its ‘Denim Fest’ campaign at the CMO Asia Shopping Malls Excellence Awards in Singapore.

“We feel honoured to receive recognition across national and international platforms including The Golden Globe Tigers Award, and this has further motivated us to surpass our self-set benchmarks in providing our esteemed patrons with unique and memorable experiences through our well planned marketing initiatives. We look forward to actively engage our patrons with pre-eminent activities and innovative campaigns,” said a Korum Mall spokesperson

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The Seawoods Grand Central (SGC) Mall, located at Navi Mumbai, plans to unveil phase-II of SGC Mall by early 2019 and has set a target to increase its footfalls to 10 lakh per month by 2020.

Under phase-II, which is being constructed above Seawoods Darave station, 30 retail stores will be added to the existing 300 stores. Among the key attractions to be added under the new phase are the largest multiplex in Navi Mumbai and a huge family entertainment center of international standards. The second phase will also consist of a number of well-known restaurants, cafes and other hospitality brands.

The shopping mall, which has already created 3,000 jobs for the locals of Navi Mumbai in its very first year, is confident of providing more such opportunities when its second phase becomes operational. Identifying local talent and giving them opportunity has always been a priority at SGC Mall and the mall aims to continue the same going forward.

seawoods grand

“Seawoods Grand Central Mall was set up with a specific goal — to transform the mall experience for the people of Navi Mumbai and offer unique and world class shopping and entertainment options to all our visitors. Going forward, we will continue to raise the bar and provide our valued customers with the best of options and widest of choices across all our business segments including retail, entertainment and hospitality,” said the mall’s centre head Nilesh Singh.

Seawoods Grand Central (SGC) Mall, located at Navi Mumbai, is a part of Nexus Group of Malls. Nexus Malls is a fully owned subsidiary of the Blackstone Group, world’s leading Private Equity firm.

The 4 storied (Ground + 2 with a Lower Ground floor) mall houses 300 retail stores and a food court to accommodate 1200 people at once. The mall boasts of a three level basement car parking to accommodate 2800 vehicles, largest amongst all malls in Mumbai metropolitan region.

Besides being directly connected to the Seawoods railway station, the mall is 5 minutes from Belapur CBD, easily accessible through the 8 lane Sion Panvel express highway and closer to proposed Navi Mumbai Metro corridor.

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Mr. J Suresh MD and CEO Arvind Lifestyle Brands LtdMr J. Suresh, Managing Director and CEO, Arvind Lifestyle Brands Ltd., announced the launch of its private label ‘Arvind – Ready-to-Wear’ on April 4th in Mumbai.

A balance between aesthetics, flexibility and functionality, the collection aims at being a solution for work, leisure and ceremonial clothing, all under one brand name. “Our capacity in shirting is no less than denim,” claimed Suresh, who wants to increase Arvind’s presence in the b2c textile market, apart from their large b2b denim manufacturing segment.

The collection is divided into work, leisure, and ceremony, presenting many new features. “At the heart of the brand will be innovation” said Suresh who believes that keeping the many needs of the modern Indian customer in mind is the key. “The winner is going to be someone who is able to quickly respond to the market,” he added.

Apart from being available online at Amazon and www.nnnow.com, the collection will be exclusively available at Arvind stores. “This will increase Arvind’s own offering in the stores while giving them an advantage over other stores,” said Suresh. Arvind Ltd. already has 150 stores, and plans to open 60 more this year.

The Ready-to-Wear collection will be available across 127 cities across the country in the first phase and aims to gross Rs 50 crore in the year, and Rs 200-250 crore in the next 3-4 years, explains Suresh.

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Arvind Ltd, in collaboration with INVISTA (the makers of Lycra), showcased its exclusive new GRAVITY collection of next-generation denims in Mumbai. On display was a new line-up of IKAT DENIM, BOOMERANG 360, CHROME CORD and HYBRID CHINOS—among other innovations in stretch and indigo based denim. The company launched a new variety of denim- Azurite- that offers greater contrast in colours while maintaining a saturated shade.

Aamir Akhtar CEO Denims Arvind Ltd

On the occasion, Aamir Akhtar, CEO, Denims, Arvind Ltd spoke about the key aspects the company was working on and how they will shape the future of denims in the country. “We create large value for key customers on three things—innovation, design, and sustainability,” he said.

INNOVATION in product development

Breaking the limits on the use of Indigo only on denim, the company has developed ways to use the dye on materials like metal and wood, bringing Indigo to furniture, footwear, and many other sectors, opening up new possibilities and lines of business. Furthermore, the company is working on reimagining denims in various ways to suit all tastes and age groups. For instance, the company manufactures Khadi Denim in collaboration with village artisans in partnership with KVIC; it has also developed special design for kid’s denim that doesn’t tear at the knees in case of falls.

DESIGN through Collaboration and Technology

A lot is happening on the denim front, and it is driven by technology and collaboration. Arvind is investing heavily on cutting-edge technology and joining forces with partners across the globe for better fabric and design. One such collaboration is with international laundry experts Giovanni Petrin & Andrea, people behind the success of famous Italian laundry, Martelli. The partnership has led to a more sustainable way of washing denim.

The Infusion of Lycra fabric by INVISTA, long standing partner to Arvind, made the enhancements in Boomerang 360 & Boomerang Bounce possible, and also paved the way for bringing the moisture releasing Coolmax Eco Made denims to India. Invista is working with Arvind on more product innovations.

The denims of the future will be sustainable, eco-friendly, innovative and made using the cutting-edge in technology. They will be comfortable, anti-microbial and endowed with many unique qualities.

SUSTAINABILITY for the future

A division of the company, Arvind Denim Lab (A.D.L.) is responsible for working with key customers and collaborating on design and other innovations. “Denim is all about washing,” said Aamir Akhtar, CEO, Denims, Arvind Ltd. With the help of Italian laundry experts, ADL has managed to infuse their denim manufacturing with cutting edge methods of washing, reducing the water footprint in the process to just a single glass of water instead of 70 litres used per pair of jeans.

“We have worked on sustainability, right from fibre, to dyes, to the last mile.” He added, also mentioning that Arvind is a founding member of the Sustainable Apparel Coalition (S.A.C.) and Better Cotton Initiative (B.C.I.) and scores high on the Higg Index score that measures the sustainability factor of an organisation. Arvind also works on recycled fabric.

Being a brand behind brands, Arvind Denims is currently producing 40%-50% of the denims for international brands like Levi’s, US Polo, Pepe, and Indian brands like Killer, Spykar, in India. It plans to maintain its current annual growth rate of about 15% in the coming years.

- By Chetan Nayak

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Silver Emporium wins prestigious awardRAI member Silver Emporium has been awarded 'Best Silver articles / Jewellery Manufacturer for 2018' by India Bullion and Jewelry Association (IBJA), the apex body for bullion and jewellery business in India.  AN ISO 9112 certified company based out of Mumbai, Silver Emporium is one of the largest manufacturers and exporters of silverware and silver articles. The award was given away by Shri Mohit Kamboj, President, IBJA; Shri Prithiviraji Kothari, ​National Vice President, IBJA; Shri Suarabh Gadgil, National Vice President, IBJA on behalf of the Association and received by Shri Kantilal Mehta, Chairman, Silver Emporium Group and Shri Rahul Mehta, Managing Director, Silver Emporium Group.

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