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Leading European menswear fashion brand, JACK & JONES has launched its largest store in Asia recently. The sprawling JACK & JONES store is spread across an impressive 6,000 square feet area in Pune’s Phoenix Marketcity mall, offering latest international trends with a state-of-the-art decor for a truly luxurious shopping experience.

JACK JONES store Pune3Located in the Pune’s premier fashion district Viman Nagar, the swanky new store is conceptualized to give customers an evolved shopping experience. Since JACK & JONES is built on a passion for denims, which is also the core business of the brand, the layout and visual merchandising of the outlet is adapted to focus on the denim attitude and offers a freewheeling vibe which is in complete accord with the brand’s identity. Displayed on a denim bar, the store showcases the widest selection of jeans the brand has to offer. The store houses international styles from the latest Spring/Summer 2018 collection displayed in separate sections depicting the brand’s distinct lines such as CORE, ORIGINALS, VINTAGE and PREMIUM, each catering to different target groups with unique visual appeal that perfectly replicates the brands core identity of self-confidence, free-spirited individuality and rugged masculinity.

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Viviana MallWomen acid attack survivors stole the show at Viviana Mall’s third edition of ‘ExtraordiNAARI’ event. The mall invited women acid attack survivors to create awareness and campaign of stopping acid sale and acid attacks. Laxmi Agarwal, the Indian campaigner with Stop Acid Attacks and a TV host, who is also a survivor of acid attack was the guest of honor for the event at the mall.

Acid attack survivors from NGO Acid Survivors & Women Welfare Foundation (ASWWF) not only walked the ramp with confidence and style but their fighting spirit struck emotional chords of everyone at the event. Stories of acid attack by alcoholic husband, one sided lovers and in-laws, touched hearts of one and all. But, the interesting fact was that they have fought back against all odds and are doing courses, finding jobs and aspires to make their career shine. The show was organized to empower acid attack survivors who are often ignored by the society.

Viviana Mall 2Speaking at the event, Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall says, “Every year we, at ExtraordiNAARI try and create awareness towards a specific aspect that touches lives of women to create pathways that can lead to success. This year we were spell bounded with the kind of courage and fighting spirit that these acid attack survivors from different parts of our nation have shown. We in our way were happy to host them at Viviana Mall and give them some moments to cherish. We are also trying to create some career opportunities for these acid attack survivors to keep their hopes alive. With more than 350 registered acid attack survivors in India, it’s high time we take steps to support them and take measures to stop such attacks.”

Viviana Mall has created a special email id for providing jobs to acid attack survivors. Any acid attack survivor can send their resume on This email address is being protected from spambots. You need JavaScript enabled to view it. and mall at their end will share it with their brand partners to assist these survivors to get desired jobs.

Laxmi Agarwal who was the show stopper of the Fashion show also shared her experience. She said, “As an acid attack survivor it was and it is a challenge to start everything from zero. It’s difficult to concentrate on anything when a part of your body is still burning from inside. The scar’s reminds us of the narrow minded shenanigans of our society but there is a hope that keeps us motivating every day. A hope to create a crimeless society that gives equal opportunities to everyone. We are proud to be women and no one can rob us from that title which stands for love and peace.”

Every year on International Women’s Day, Viviana Mall felicitates different achievers from various fields and this year the mall is going miles ahead to share some happy moments with women acid survivors from our nation and support their campaign to stop acid attacks and stop sale of acid. Apart from the special event with acid attack survivors, Viviana Mall is also offering some offers for women in the women’s week like free pampering services - hair styling, makeover, skin consultancy, health checkup, Mehendi & nail art till 9th March’18.

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Arvind Lifestyle Brands Limited, Gap’s franchisee in India, has announced the launch of 17 Gap shop-in-shops through multi-brand retailers. The expansion accelerates the availability of Gap products around the country, including several locations in key tier II and III markets.

This is the first time Gap’s shop-in-shop format will be introduced in India. Each of the locations will offer one of three product configurations: Family destinations (with Adult, Kids and Baby assortments); Adult only locations; and dedicated Kids and Baby layouts. The shop-in-shops will launch with partners Kapsons Group, Iconic India and All That Jazz, bringing the brand to customers in Jammu, Amritsar, Ludhiana, Patiala, Chandigarh, Jaipur, Ahmedabad, Bhopal, Bhubaneshwar, and Ranchi, as well as existing Gap markets in Pune, Noida, and New Delhi.

“Since Gap launched in India in 2015, the brand has witnessed strong growth in the country driven by its fans. Our latest expansion ensures that more people are able to experience Gap’s iconic American style through modern wardrobe staples – an ideology that’s welcomed in our market. We are confident that we will receive a great response from the people in these cities and we are incredibly excited about this journey​,” said Parag Dani, Gap Business Head at Arvind Lifestyle Brands.
Apart from the 11 standalone Gap stores in the National Capital Region, Mumbai, Pune, Bangalore, Chennai and Indore, Gap products are also available online on and

Arvind Lifestyle Brands Limited is a subsidiary of Arvind Ltd, which has licensing relationships with many international brands including Gap, TCP, Gant, Nautica, Aeropostale, Arrow, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee and Geoffrey Beene. It also has a portfolio of 12 of its own brands. Having a JV with PVH Corp. for the Tommy Hilfiger and Calvin Klein businesses in India, ​it also runs the value retail chain, Megamart.

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ET Champions of Fitness Award at the Body Power ExpoTotal Sports, the multi-brand chain of sports and fitness stores has been felicitated with the Economic Times Champions of Fitness Award' at a glittering ceremony in Mumbai.

​"India's fitness industry is at a nascent stage and a select few have been able to take it the next level. Total Sports and Fitness is recognised as one of the chief contributors in the space of sports and fitness category as the 'Economic Times Champions of Fitness Award'. I suggest you can show the pic where we are getting the award along with the certificate and trophy. Also request u to mention the names as below​," said Niteen Shah, Promoter & MD, Total Sporting & Fitness Solutions​

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In line with our Prime Minister Narendra Modi’s initiative of Digital India and to promote less cash agenda, leading destination mall of Mumbai Metropolitan Region - Viviana Mall is driving a campaign to use electronic mode of payments among customers. The campaign is targeted to help customers conduct cashless transactions with ease and create awareness on various cashless options available for digital transactions.

It has been jointly supported by District Collector of Thane for promoting digital cash during the festive season of Christmas and New Year. The campaign will last till January 2nd 2017. In order to encourage customers, the mall is offering assured gifts as an incentive to all customer making purchase payment through digital mode like cards, mobile app BHIM, e-Wallets, UPI App, etc.

Speaking about the initiative, Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall said, “We firmly believe in the vision behind a cashless economy and the ample of benefits it provides in future. We aim to increase this number though our campaign and support the Government’s vision of less cash economy. With Christmas round the corner and shopping in full swing, we expect our patrons to participate wholeheartedly in our cashless drive. We expect our peers also to join going forward to support the initiative.”

In order to connect with the festive season, Viviana Mall has created a huge installation of Santa’s Gift Factory for giving assured gifts to customers who shops without cash till the New Year’s Eve. All customers need to do is shop and do transaction in a digital mode and walk into the huge Santa’s Gift Factory for availing their gifts.

Earlier, Viviana Mall, India’s only visually impaired friendly mall had also invited visually impaired persons to learn how they can use UPI digital payment channel in order to go cashless. Special trainers gave hands on training to visually impaired persons regarding UPI digital payment channels at the mall.

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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