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Viviana Mall awardsViviana Mall, leading destination mall in Mumbai Metropolitan Region is setting higher benchmarks in the Indian retail real estate industry. With only four years of operations, the mall has garnered five consecutive awards at the ICSC Asia Pacific Shopping Center Awards for its varied campaigns and initiatives.

This year, Viviana Mall bagged a Gold Award in the category ‘Cause Related Marketing’ at ICSC Asia Pacific Shopping Center Award, 2017 at a plush award ceremony in Bangkok. Viviana Mall’s campaign, ‘Job creation for PwD’s in Viviana Mall’ which helped persons with disabilities (PwDs) to acquire skill set required in the retail industry and gave them a chance of equal opportunity for employment in the retail outlets.

Receiving the award, Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall said, “It’s a moment of pride and celebration for us at Viviana Mall with our efforts being recognized at the global arena. Having added five ICSC awards back to back every year in just four years of operation is a feat that remains unparalleled in the Indian retail real estate industry.”

“This year the award is also special because our efforts to provide equal employment opportunity to PwDs has been noticed which will also sensitize and prompt other players in the industry to come forward and join the initiative. We shall continue with our focus and zeal towards creating path breaking campaigns in the sector.” She added further.

Since 2014, the mall has already won Gold Award, Best of the Best Honoree Award, VIVA Best of Best Marketing Award and Silver Award in the previous installments of global platform of ICSC Asia Pacific Shopping Center Awards.

A part of Sheth Corp, Viviana Mall covers over 250 leading brands in its prime retail and leisure space. The mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource centre for visually impaired.

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Godrej Nature’s Basket (GNB), India’s leading food chain, launched its transformation strategy aimed at redefining India’s freshest and finest food experience. The company’s transformation is centered on being the go-to place for the customer’s ‘Daily Food Delights’. Geared towards being a quality fresh neighborhood store, the brand aims to meet both special and daily food needs of consumers. In line with this transformation, the Managing Director, Avani Davda, unveiled a refined and refreshed brand identity.

GNB has charted a thoughtful growth plan with a target of Rs 1000 crore in revenues by Financial Year (FY) 2022 at a CAGR of 31%. The business is also looking at aggressively expanding its footprint to 60 - 70 stores within this time period, with 6 - 8 stores being added by the end of FY 2018. GNB will achieve this through a strong focus on sourcing the freshest and finest, penetrating deeper in the South and West regions and nurturing its own brands like Healthy Alternatives, L’Exclusif and Nature’s.

Tanya Dubash, Executive Director and Chief Brand Officer of Godrej Group, said that this marked a huge step forward in the brand’s journey. “Godrej Nature's Basket is a pioneer in the food and grocery space and we are committed to continually redefining the food retailing experience in India. Godrej Nature’s Basket is an exceedingly strong brand with immense potential and this transformation will ensure accelerated growth in a sustainable and innovative manner. The refreshed brand identity centered around the promise of “Daily Food Delights” is an expression of this transformation.”

Speaking about the company’s new value proposition, Avani Davda, said, “We embarked on our transformation journey a year ago and towards this, the business has invested significantly behind talent development at all levels and in technology to uplift employee experience by creating a cultural transformation. The other key areas included strengthening a robust world-class supply chain, creating enduring customer experiences and leveraging tech capabilities for enhanced retail processes.”

Avani further added, “Godrej Nature’s Basket has and continues to be an iconic and much loved brand, owing to the strong brand loyalty and equity among our customers. Our new brand promise manifests itself across various levels and will help us offer a more wholesome experience to our customers. As a part of this, in our vision to be a neighbourhood store for daily food needs, we will be focusing on specific categories, which have the potential to accelerate our growth story. One that we have identified is the ‘Fresh’ category, which contributes to over 40% of our revenues. We expect this to increase to 50 to % by FY18.”

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IMG 20170915 WA0027Reliance Retail Ltd, became the first RAI member retailer to hire 15 students from the first batch of Bachelor in Vocation (BVoc) programme in retail from the Ambedkar University Delhi (AUD). The BVoc programme is a collaborative initiative between AUD and Retailers Association of India, developed to provide students with the required skill set and academic background for meaningful employment in retail upon graduation. The aim is to develop a steady source of educated talent that is specifically trained for retail. The 15 students have been selected for stipend supported internship at Reliance Retail stores in and around Delhi / NCR.

To know more about RAI supported academic / vocational programmes in retail, write to This email address is being protected from spambots. You need JavaScript enabled to view it.

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IMG 20170919 WA0007Reliance Retail has hired 14 sales associates from an RAI affiliated agency Khalsha Consultancy Services Pvt through RAI’s business networking platform RAI – GlobalLinker. The ‘Hiring Tool’ is an important functionality made available to retailers registered on RAI – GlobalLinker to facilitate locality based recruitment. Retailers can use it to post their manpower requirements and find staffing agencies that can fulfil the demand. Through the tool RAI aims to help ease the industry-wide problem of finding trained staff due to high attrition rates.

The students selected by Reliance Retail are being given 22 days training with accommodation and other facilities.

To know more about the hiring tool on RAI – GlobalLinker write to This email address is being protected from spambots. You need JavaScript enabled to view it.

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Vikas Agarwal General Manager OnePlus India MrCroma, the leading CDIT retail chain in India, has partnered with mobile technology company to start retailing Oneplus products at its retail stores. This is the first ever offline partnership of this kind for OnePlus anywhere in the world. Hitherto, it only retailed products online.

“Aspirational products such as OnePlus need to be experienced. Croma is happy to be the chosen Experience Partner for OnePlus and we believe we can add a lot of value by providing a great touch and feel experience and after-sales services,” Avijit Mitra, CEO – Croma, Infiniti Retail Ltd, said.

As a part of this association, OnePlus and Croma will set up exclusive experience zones with live demo phones on display and customers will also be able to interact with the stores’ staff trained by the smartphone manufacturer on the products to help address all product queries directly. Croma will also act as the link between customers and OnePlus with regards to after-sales service.

To begin with, Croma will only retail OnePlus 5, the latest flagship smartphone from the manufacturer. The rest of the products will slowly be made available in due course. Also, the devices will be available in 10 Croma stores—Devarc Mall in Ahmedabad; Belapur, Lower Parel Phoenix Mall and Vasundhara (Juhu) in Mumbai; Jubilee Hills in Hyderabad; Pimpri in Pune; South Ex and DLF Mega Mall in Delhi NCR; Phoenix Market City in Chennai and Indraprastha in Bengaluru. Later, as the back-end processes and service infrastructure get set in other cities, OnePlus products will gradually be launched to 100s of other premium Croma stores in a phased manner.

At Croma, all OnePlus products will be available for sale at same price as online channels and would include consumer offers as available on all other authorized channels. Additionally, customers will benefit from promotion campaigns run by respective Croma stores.

Speaking at the occasion, Vikas Agarwal, General Manager, OnePlus India, said, “Going forward, all channels will converge to give rise to a single omni-channel commerce kind of platform. This partnership is a step in this direction for us. This is the first time that we are joining hands with a partner offline and we are excited that we are doing this with Croma in our biggest and the most important market. Together we want to make sure that our offline experience is closest to want we want to offer.”

He added that the partnership with Croma will greatly benefit OnePlus customers as they will be able to avail the various promotions and loyalty benefits Croma offers.


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