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Relaxo 250th storeRelaxo, India's leading footwear brand, recently launched its 250th store at Sector 3, Rohini in Delhi. Spread over 1119 sq ft., the new Relaxo outlet offers popular Relaxo brands like Flite, Bahamas, Sparx, Schoolmate, Hawaii, Maryjane, Boston and Kidsfun. It has a range of more than 400 articles to choose from flip-flops, formal wears, home slippers, office wears, school shoes, sports & casual shoes. The company has invested a whooping Rs 15 lakh on the setup and Rs 40 lakh on inventory to offer an unforgettable experience to visitors.  

Nitin Dua, Executive Director, Relaxo Footwears Ltd. said, “Relaxo is steadily increasing its reach in different markets in the country through exclusive brand outlets. Delhi is a primary and big market for the brand and the launch of new store serves as catalyst to the company’s growth in the region. Going forward, the brand aims to invest more in different regions through forward-looking business strategies to create a niche trendy and affordable footwear market in India”

Relaxo Footwears was founded in 1976 by ML Dua and RK Dua. Since its inception, the company has gone on to become one of the largest producers of footwear in India with an estimated business value of 17 billion in 2015. It is retailed in 25 countries around the world. The brand also has a strong presence on all leading ecommerce portals and has its own online shopping portal

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Sports Station 1SSIPL, a well-known name in the footwear manufacturing and retailing industry, launched Sports Station, a chain of multi-brand sports stores. Sports Station endeavours to bring a plethora of international sports brands in sports shoes, accessories and equipment, under one roof. Its portfolio includes brands like Nike, Asics, Adidas, Reebok, Puma, Sketchers, Converse, Crocs, Solomon and Lotto, along with its in-house brand Mmojah. Sports Station also showcases specialty brands like Speedo and Wildcraft at its stores.

The first Sports Station store was opened at Connaught Place, Delhi in Dec 2015, and the brand is already on its way to create a half century of stores by the end of April 2016.  While Sports Station will continue to expand into new markets and territories, it envisions becoming the top of the mind recall for customers looking for renowned international brands in the sports and fitness segment.

“Sports Station is positioned as a Sports Specialty Brand Hub which aims towards providing an elevated service and retail experience to our customers. We currently operate 45 stores across India, with presence in most of the major cities including Delhi-NCR, Chandigarh, Jalandhar, Amritsar, Meerut, Lucknow, Jammu, Jaipur, Gwalior, Indore, Pune, and Chennai. We intend to steadily increase our retail footprint across India and become synonymous with sports and fitness in the Indian mind-set,” explained Pooja K. Sood, Business Head, Sports Station.

The SSIPL Group has two decades of experience in retailing of international sports brands. In fact, it can be credited for launching the brand ‘Nike’ in India. Besides retailing, the company has also been engaged in manufacturing footwear for several international sports brands including Nike, Puma, Bata and Lotto. The company is also engaged in licensing/distribution of Lotto and Nike fitness equipment in India. SSIPL is also a prominent retail partner with other international brands like Levi’s, United Colors of Benetton, Lotto and Clarks.

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Brand Factory, India’s leading fashion discount chain, a part of Future Lifestyle Fashion Limited, now opens at six locations in Mumbai —  Haji Ali, Mira Road, Kandivali, Vikhroli, Thane and Vasai.

Fashion labels for men, women and kids are on offer at the stores. Brands such as Levis, Lee, Wrangler, Flying Machine, Nike, Fila, Louis Phillipe, Allen Solly and Gini &Jony are available at 20% to 70% off on all 365 days of the year.

Speaking about the launch, Kishore Biyani, Group CEO, Brand Factory said, “Brand factory is one of its kind store in India that gives great discount on all top fashion brands around the year. Wherever we have Brand Factory we see its own set of loyal customers. It is a great proposition for customers and for us a sustainable business model that builds loyalty with the young and price conscious customers.”

With little or no competition, Brand Factory is the only fashion store in India with premium, national and international fashion brands at pocket-friendly prices. For the past 10 years, Brand Factory has given Indian consumers the promise of revolutionizing value shopping by offering more than 200 best Indian and International brands at smart prices.
Brand Factory is present in 20 cities across 46 stores. It attracts over 20 million walk-ins in a year and boasts of 1.6 million loyal customers. The emphasis at Brand Factory is to offer customers the widest range of brands and categories possible at absolutely great prices in an ambience that befits the brand. Brand Factory sells more than 20 million pcs of merchandise in a year across categories like Denim, top wear, bottom wear, t-shirts and sportswear

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shazé has been awarded “Asia’s Most Promising Brands” in the lifestyle – Gems and Jewellery category by World Consulting & Research Corporation. The function was held during the 3rd Asian Brand and Leadership Summit 2016 – Amari Watergate at Bangkok on 17th March 2016. Asia’s Most Promising is an initiative to showcase the exalting journey of brands and leaders that have started from scratch. Established by Samrat Zaveri, shazé started as a silverware brand, then ventured into home décor, statement jewellery, accessories (sunglasses, scarves) and luxury gift items. Today, the brand is known for its innovative and contemporary designs created by artisans from across the world exclusively for shazé. shazé, a member or Retailers Association of India (RAI), has premium stores across India.

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Lifestyle International AsiaLifestyle International Pvt. Ltd has been recognized as one of the Best Workplaces in Asia (500+ Employees) by Great Places to Work® Institute. The award ceremony was held at Sydney, Australia.

The retail giant was chosen for its work place culture and employee satisfaction among 900 organizations from Australia, China, India, Japan, Korea, Saudi Arabia, Singapore, Sri Lanka and UAE. Lifestyle International excelled in the category of Best Large companies (500+ Employees).

The assessment studied various organisations through two key parameters – perceptions of the organisation’s employees and the strength of people related management practises in place.

On winning the awards, Kabir Lumba, Managing Director, Lifestyle International said, “Getting recognized as the best place to work is truly a milestone achieved by our commitment to create a growth oriented culture for our employees. We consistently endeavour to create an enjoyable workplace for our employees to feel motivated, valued and passionate. Our team is our most valuable asset and we hope to continue to nurture a supportive environment for their professional and personal growth.”
Vasanth Kumar, Executive Director, Max Fashion said, “We are delighted to consistently be ranked as one of the best places to work. This award acknowledges the mutual respect and bond we share with our employees. It is indeed an honour to have emerged as a leader amidst tough competition.”

Venkataramana B., President (Group HR), Landmark Group India said, “This recognition is a great accomplishment for us as an organization. We are further motivated and encouraged to sustain a great work environment for all our employees and together take our company to newer heights.”


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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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