Connected Retail: The New World Order
By end of 2016, connected retail is expected to influence 44% of retail sales.*
Built on the pillars of innovation, convenience and engagement, Connected Retail seeks to offer fully-integrated, digitally enhanced, personalised in-store experiences that engage customers at the intersection of the virtual and digital world.
This is done by integrating channels and optimising all business processes including sourcing, HR, supply chain, operations, payments and marketing.
Connected Retail offers retailers the opportunity to digitally enhance immediacy, control, convenience, touch-and-feel and face-to-face interactions — key factors that form a store’s core strengths.
However, connected retail demands a fundamental and enterprise-wide transformation in the current operating model. New systems will have to be put in place, new priorities set and new job roles defined – all centred on the customer.
Connected Retail is undoubtedly The New World Order and therefore the focus of Retail Leadership Summit 2016.