Nykaa has launched the Californian cruelty-free brand ColourPop Cosmetics on its platform, marking the brand’s debut in India. ColourPop unveiled over 100 products on Nykaa, featuring foundations, concealers, eyeshadow palettes, and lip shades.Anchit Nayar, Nykaa Beauty’s executive director, expressed pride in partnering with ColourPop, highlighting the expansion of their diverse cosmetic range and providing customers with vibrant makeup options.
The brand will be exclusively sold on Nykaa’s platforms, including its app, website, and retail stores