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Decoding the digital consumer

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Decoding the digital consumer BCG

The growth in digital adoption has been rapid and is likely to continue to grow at an exponential pace. Whilst there are a set of well-known facts about the Indian digital growth story, we believe that what is commonly understood in terms of how consumers behave digitally is just the tip of the iceberg. We would like to share some of our perspectives on the opportunity (size and shape), secular trends that we expect will play out over the next few years and some lesser known facts about digital behavior of the Indian consumers. In this new reality, retailers need to re-imagine and re-engineer their business models to win.

  Published by: RAI - BCG 

 

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Retailers Association of India (RAI)
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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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