Insights Repository

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Eliminating Friction in Fashion Path to Purchase

During the purchase journey, consumers are enticed with the promise of instant gratification, but the reality is that consumers routinely encounter additional, incremental or non-essential steps, which is ‘friction’. Frictionless experiences are transparent conveniences that will encourage buying, while friction-full experiences are those that can drive people to abandon their shopping journeys altogether. This report highlights the key friction points in the consumer path to purchase for fashion brands and how mobile can help resolve them to unlock revenue.

  Published by: KPMG, Facebook & Nielsen 

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Eyeing Consumer Intelligence in Retail

This report helps in understanding the state of e-Retail in the Indian marketing context. Providing synthesized insights from 350+ India marketers,this comprehensive resource deep dives into statistics, trends, opportunities and challenges for the modern day marketer to help them formulate digital marketing strategies that deliver a higher ROI.

  Published by: RAI - ValueFirst 

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Cerebrus Consultants Report on Rewards Recognition Retention 1

Cerebrus Consultants partnered with Retailers Association of India and conducted a survey amongst RAI member organization on challenges of Engaging and Motivating employees in the current environment focusing on Rewards, Recognition & Retention to understand trends and initiatives taken by companies.

  Published by: RAI - Cerebrus 

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Decoding Value Creation in Retail

Retail in India has evolved significantly over the past decades and years. As consumer behavior is constantly changing, companies are continuously shaping their business models to improve the retail experience. This report looks at value creation in retail from a shareholder perspective, over different durations, to identify companies who have been able to consistently deliver total shareholder return. How have retail companies performed with respect to the Sensex and the market ? Does the answer change by considering the time period ? What has really been driving this ? The questions are many – and while the performance of a few companies is well known, this report really breaks it down on the financial drivers underlying this value creation - disaggregating the impact of growth, margin expansion, capital structuring and market expectation.

  Published by: RAI - BCG 

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Decoding Value Creation in Retail

One of the key pillars of GST implementation was to rationalise the tax structure which would in most cases reduce prices. Anti-profiteering measures have been introduced to ensure that that the benefit of GST is passed on to the consumer. The government is closely monitoring this area and there have been several news reports on action being taken. Any allegation of anti -profiteering carries a reputation risk and hence this topic is high on the business and board room agenda. Almost every organisation will be impacted to a greater or lesser extent by this legislative requirement. Despite its significance, there is little formal guidance on how to assess who is impacted and what is required in order to be compliant. The report puts forward a point of view summarising the intent, what Anti-profiteering means today and obligations and actions that arise. It also provides details on the areas requiring further clarification, assesses the impact on a number of sectors including the retail sector and sets out critical actions and key dos and don’ts.

  Published by: RAI - Deloitte 

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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