Northern Regional Council

Timmy Sarna

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Timmy Sarna

Managing Director & CEO, DLF Brands Ltd.

Timmy Sarna has two decades of entrepreneurial experience during which he has dabbled in both Exports and Retail sectors.

His first stint was that of an exporter of  high end furniture, home décor products and other accessories for leading international brands like Pottery Barn, Sia Home Fashion, Crate & Barrel and later diversified the business into restoration of hardware amongst others.

Starting 2008, he started his foray in modern retail by starting DLF Brands Limited which has since then  has  facilitated the entry of some of the marque international names -    Boggi Milano, Sia Home Fashion, Alcott, DKNY, Sunglass Hut, Mothercare, Claire’s & KIKO Milano apart from entering into separate JVs with Mango & Forever 21 in India, which had already established retail business. He also created an indigenous business in the home & furniture segment with the introduction of PURE (HOME+ LIVING), which started its operations in 2010 and today is doing business in over 10 cities and is soon getting launched in the online platform in omni-channel model.

His design acumen and expertise in building stores of international class has been appreciated by all the Brand’s partners over the years, who have both appreciated and applied some of his cutting edge designs and innovative retail layouts, to their own store concepts.

Mr. Sarna studied at the St. Columbus School in New Delhi and holds a Bachelor’s degree in Commerce from the Shri Ram College of Commerce (SRCC), New Delhi. He also holds an MBA from the University of New York, Rochester, USA. He is a keen golfer and plays and follows the sport with great enthusiasm.



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Retailers Association of India (RAI)
111/112, Ascot Centre, Near Hotel ITC Maratha, Sahar Road, Sahar,
Andheri (E), Mumbai - 400099.
Tel : +91 22 28269527 - 29
Fax : +91 22 28269536,
CIN: U91990MH2005GAP151959

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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