Retail giant, Shoppers Stop, has unveiled its latest ‘Live Epic’ campaign, spotlighting the new Fratini collection and featuring renowned actress Sanya Malhotra as its brand ambassador.The campaign showcases a range of chic smart casual wear that encourages women to seize life with 
confidence and panache.Malhotra embodies the spirit of the Fratini girl in the campaign. Portrayed as a vivacious and self-assured woman, she navigates myriad life experiences, from thrilling adventures and intimate moments with her mother to a zest for travel and professional pursuits. The accompanying energetic soundtrack adds flair, promoting the ethos of living an epic, uncompromised life.Offering a plethora of dresses, contemporary workwear, and laid-back casual outfits in an array of hues and designs, the Fratini collection seeks to meet the diverse sartorial tastes of today’s discerning women.
Shwetal Basu, the Chief of Marketing and Communication at Shoppers Stop, remarked, “Our ‘Live Epic’ campaign with Fratini embodies our commitment to 
inspire customers to lead full, confident lives. Why settle for ordinary, when life can be epic?” Sanya Malhotra expressed her enthusiasm for the 
campaign, saying, “It’s an honour to represent Fratini’s newest campaign for Shoppers Stop. The ‘Live Epic’ theme resonates with me as it captures the essence of making bold life choices. I am particularly thrilled about the creative depth that’s been infused into this initiative.”