Flourish by Gunjan Jain” is a luxurious jewellery brand in India, known for its sustainable demi-fine jewellery crafted from precious and semi-precious labgrown gemstones. After opening its first store in Kolkata in 2022, the brand is now launching its second store in Mumbai, located on Bandra’s Waterfield Road. The 450 sq. ft. House of Flourish will showcase jewellery made of 18k gold and sterling silver, adorned with synthetic emeralds, solitaires, cubic zirconia, Swarovski stones, and Moissanites.The brand targets sophisticated, well-traveled women and offers a range of pieces, from the Signature bow and emerald Collection to stunning solitaires and custom pieces. It also includes the baby bow collection for children and lapel-pins and brooches for men, reflecting its commitment to gender-neutral fashion. Prices range from Rs 5,000 to INR 150,000, appealing to a broad customer base seeking eco-friendly luxury.
Flourish by Gunjan Jain, established in 2021, emphasises craftsmanship, using international quality gemstones in its collections of Couture, Pret, and 
Luxe jewellery. It aims to provide accessible, wearable, and fuss-free glamour pieces for its unique and autonomous consumers. The brand, which also has a 
strong digital presence, plans to go international next year. Celebrities like Isabelle Kaif and Genelia D’Souza have adorned its jewellery.