Buying things is so easy these days, after the online shopping revolution that took over everyone’s minds and changed the way people shopped. It has become the rage now, what with people ordering everything from food to furniture from the cosy confines of their homes. However radical this concept may be, it does tend to take away that shine of going out and shopping. Which is why three unconventionally conventional entrepreneurs came up with a new plan to go old-school, and Shopdiaries.in was born. It wants to take shopping back to the way it was, by letting all the netizens know what’s hot in their favourite brands/stores around town. The peculiar feature of Shopdiaries is that it is a website/App that promotes outdoor shopping, an amusing play on irony. It informs the customer about what is out there, which brands are offering what, and where he/she will find the new arrivals, best deals, and exclusive discounts. It provides detailed information about various products, be it clothing, footwear, accessories, electronics, or even furniture. With presence in Pune for now, reaching out to tier 1 & tier 2 cities is what they are planning by this year end.