In the spirit of corporate philanthropy, BESTSELLER is arranging a world-wide charity day across all its brands and countries. ‘One day to unite and do good’ is what it’s all about. BESTSELLER India, which houses fashion brands VERO MODA, ONLY and JACK & JONES, has announced that they will be donating an entire day’s revenue on the 10th of April, 2015. This includes EBO’s, Shop-in-Shop’s, e-commerce websites etc. Bestseller will dedicate 50 percent of amount to the cause of educating the girl child in India. For this purpose, they have partnered with Project Nanhi Kali. The other 50 percent will be given to eminent global organizations like UNICEF, GAIN and SAVE THE CHILDREN, all of which are dedicated to the cause of improving the standard of living for children across the world. Over 40 countries will be participating along with India in this altruistic endeavour. BESTSELLER India has chosen to go ahead with Project Nanhi Kali because they have identified that the literacy rate of the girl child is one of the gravest issues in India. Project Nanhi Kali empowers more than 100,000 girls across rural, tribal and urban regions in nine states of India by providing them with high-quality education support and resources. Commenting on the initiative, Vineet Gautam, Country Head, BESTSELLER India said, “BESTSELLER has been a part of many CSR initiatives at a national and an international level. It is our constant endeavour to go beyond the realm of fashion and have a positive impact on the communities we operate in. That is why on the 10th of April, globally BESTSELLER will celebrate ”GIVE-A-DAY”. Over 40 countries will be a part of this initiative where 50% of the days’ earnings will be donated to global charity causes and the rest 50% will be donated to a local charity. BESTSELLER India has decided to partner with Nanhi Kali after evaluating how passionate and invested they are in equipping the girl child with education to improve their way of life. We hope to make a significant contribution to a few lives with this.” Sheetal Mehta, Trustee & Executive Director, K.C.Mahindra Education Trust, said, “It’s really heartening to see companies go the extra mile to create positive change. It helps projects such as ours immensely, as we are then able to scale up and ensure the education of many more girls. Project Nanhi Kali currently educates more than 100,000 girls across 9 states in India, and campaigns such as these are a sure step towards our goal of putting a million girls through school.”