Metro Brands’ has launched a Tie-Dye Collection, made with modern, comfortable animal-free materials that are kinder to the planet. Metro has partnered with People for the Ethical Treatment of Animals (PETA) India for the same. While leather-free shoes are available in other stores, the collection marks the first time a major Indian shoe retailer is celebrating vegan footwear through an official collection.  

“Globally, a growing number of consumers have been choosing vegan shoes, and our focus on innovation, trends, and customer service means we provide consumers options they want,” said Metro Brands’ Ecommerce and Marketing President Alisha Malik.  

“With Metro Brands’ vegan Tie-Dye shoes, consumers can wear their ethics on their feet, while expressing their fun sense of style. What better way to show off that you’re a green animal lover than through fashionable vegan-friendly footwear?” said PETA India Chief Corporate Liaison Pooja Gupta. 

This development is in line with the current shift in consumer preference towards vegan and sustainable apparel brands in India. Sustainable vegan leather is becoming a fashion fad.