IKEA (part of the Ingka Group), the world’s leading Swedish home furnishings retailer will open the doors to its third store in Mumbai at R CITY Mall, at 11:00 a.m. on 28 July 2022. The IKEA R CITY Store is IKEA’s fifth store in India and first store in a mall.
Spread across 72,000 sq. ft., IKEA R CITY offers over 7,000 well-designed, affordable, good quality, functional, and sustainable home furnishing products. Customers will be able to place orders for 5000+ products that will be delivered to them, and buy 2,000 products directly from the stores. The store will have the iconic 15 room sets for ideas that are inspired by homes in Mumbai. The store also houses a 150-seater restaurant serving a mix of Swedish and Indian delicacies with many vegetarian options to choose from.
Susanne Pulverer, Chief Executive Officer & Chief Sustainability Officer at IKEA India said, “IKEA R CITY is a great example of our commitment to become more accessible, affordable and sustainable for the many people. With our growing retail presence, Maharashtra becomes the strongest omnichannel presence market in India with a big format store, city stores and online platforms for our customers to shop from IKEA. We continue to stand by our vision ‘to create a better everyday life for the many people.’ We are happy to come closer to customers and showcase our home furnishing offerings and solutions to live a better life at home.”
Alan Buckle, Customer Meeting Point Manager, IKEA R CITY, said, “We are really excited to welcome the many people of Mumbai to our new IKEA store in R CITY. IKEA aims to offer home furnishing solutions that match the aspirations and dreams of the many people of Mumbai for a better everyday life at home. With the opening of our third store in Mumbai, we are now coming even closer to the homes of many more people and love to inspire them with great solutions for living in small spaces, living with children and also for organizing their living. With our unique and affordable IKEA range we aim to meet the needs and dreams of the whole family with our home furnishing offer for everyone.”
IKEA has employed 180 co-workers for the store, 76% of which are locals. It plans to hire more people from the local neighbourhood and ensure a healthy gender balance. Buckle shared that 27% of the products are locally sourced which the retailer aims to take to 50% in the coming years. With a focus on local sourcing, IKEA is working with 12 local suppliers in Maharashtra for food and home furnishing products.
Buckle revealed that IKEA has been sourcing from India for close to 40 years working with around 65 suppliers. As many 48,000 direct employees and 500,000 people in the supply chain produce for IKEA stores worldwide.
IKEA started its retail journey in Maharashtra with the launch of its e-commerce services in 2019 followed by Navi Mumbai store launch in 2020 and IKEA’s first city store in Worli in 2021. With a planned investment of Rs 6,000 crores in Maharashtra, IKEA is expecting to attract close to 4 million visitors this year in Mumbai.
India is a prioritized market for the Ingka group for future growth. It aims to reach many more people in the country through a strong omni channel presence. IKEA is present online in Mumbai, Pune, Hyderabad, Gujarat and Bengaluru, has three big format stores in Hyderabad, Navi Mumbai and Bengaluru and a city centre store in Mumbai. Along with Retail, IKEA Purchasing, IKEA Foundation, IKEA investment, Ingka centres, Global Business operations (GBO) and other entities are investing in India to create an even bigger impact as ONE IKEA.
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