Shoppers Stop has introduced ‘U R You’, an exclusive fashion brand catering to plus-sized men and women. The launch aims to bolster their Private Brands, a crucial strategic component for growth.Venu Nair, Customer Care Associate MD and CEO at Shoppers Stop Ltd, commented on the launch, saying, “U R You aligns with our goal of inspiring customers to look good and feel confident by meeting their lifestyle choices. There are limited brands offering trendy fashion for larger sizes. U R You is set to fill this gap with a stylish, affordable fashion collection.”