MUFTI, one of the leading clothing and fashion brands in the country added another feather to its cap by winning the Customer Loyalty Initiative of the Year Award at a recently held retail awards function. Mufti’s loyalty program “MuftiSphere” which was launched in 2014 originated with the idea of creating an altogether separate “Sphere” exclusively for the customers in order to give them an enhanced shopping experience and make them a part of the exclusive Mufti Community. Commenting on receiving the award, Kamal Khushlani, Founder – Director - MUFTI Credo Brands Mktg. Pvt. Ltd, said, “We are extremely proud to have won such a prestigious award which recognizes our excellence towards maintaining utmost customer loyalty. With the consumer being at the core of our strategies, we at MUFTI have been able to cater to the customers needs through our product as well as the loyalty program “MuftiSphere”. By doing so, we have hereby gained their binding trust, which has resulted in them converting into cult followers.” Mufti currently retails through 280 Exclusive Brand Outlets, 1200+ Multi Brand Outlets, 100+ National Level Chains like Shoppers Stop & Central, and is also present on all major e-commerce portals including their own website www.muftijeans.in.