Toonz Retail, one of the largest kids retail chains in India, launched its first brand campaign ideated and developed by Dentsu India, the full-service creative agency from Dentsu Aegis Network. Breaking away from the cookie cutter approach, the new brand campaign positions Toonz Retail as the kids store that parents love. With more than 100 stores in 52 cities and 14 states with major presence in tier 2 and tier 3 markets, Toonz Retail’s new campaign will be first launched in Karnataka followed by rest of India, across mediums including TVC, Press, Outdoor, BTL activation, Social media and Digital media. “Toonz was conceptualized and established as a solution for parents who were looking for a quality and variety under one roof. Our TVC communicates this message very clearly. It shows how parenting is a roller coaster ride of different emotions and how the wide range of products available for kids of 0 -12 years of age at Toonz is a perfect solution for them”, shared Mr. Sharad Venkta, CEO & MD, Toonz Retail India Pvt. Ltd. “Toonz Retail has been expanding rapidly, which made it imperative for the brand to create an identity which would connect with our customers. We will be first launching the campaign and the TVC across Karnataka, it being the largest market for us with 22 stores, which will be followed by PAN India launch. The estimated marketing budget for the Quarter is INR 2-3 crores”, he further added. Toonz Retail India Pvt. Ltd.’s new TVC revolves around Real Parenting. It highlights five real parenting situations of kids, right from toddler to 12 year of age, showing how Toonz as a brand understands the various situations and the ups and downs of the parenting journey. It also showcases the various products Toonz has for every situation, that a child throws at a parent, making Toonz the kids’ store that parents love. Toonz is present in India through 105+ stores and has recently launched its 3rd store in the GCC region. Toonz is available online on Flipkart, Snapdeal, Jabong, Firstcry, Amazon as well as its own e-commerce portal www.toonz.in