LKS Fashion House now forays into the domain of women and kids fashion by opening its first store on 2ndavenue in Anna Nagar - a popular retail destination of Chennai. S. A. Sarfaraz, CEO and Founder of LKS Fashion House says, “The vision of this venture is to be the Most Trusted and Enjoyable Fashion Destination of Curated Collections for Women and Children. To deliver this commitment we have invested in creating the best ambience, assortment and customer experience at the store”. The store is spread over a carpet area of 5000 sft in two floors and offers the following categories: Women, Kids and Infant Fashion. All the three categories have Ethnic, Western and Fusion Wear. Accessories, Footwear, Perfumes, Beauty and Wellness Products are also available in the store. Professional store design, fixturing, lighting, visual merchandising and in-store communication complements a curated assortment of brands to deliver what the brand has endeavoured to stand for. The name LKS has been synonymous with quality and trust in the domain of fine jewellery in Tamil Nadu and Sri Lanka since 1925, In the last 92 years the family of LKS has spread its businesses across many verticals other than Jewellery such as Home Style and Furniture Stores, Banquet and Marriage Halls and Construction in various districts of Tamil Nadu. The family also runs Schools and Hospitals as not for profit organisations.