Brand Factory, India’s leading fashion discount chain, a part of Future Lifestyle Fashion Limited, now opens at six locations in Mumbai — Haji Ali, Mira Road, Kandivali, Vikhroli, Thane and Vasai. Fashion labels for men, women and kids are on offer at the stores. Brands such as Levis, Lee, Wrangler, Flying Machine, Nike, Fila, Louis Phillipe, Allen Solly and Gini &Jony are available at 20% to 70% off on all 365 days of the year. Speaking about the launch, Kishore Biyani, Group CEO, Brand Factory said, “Brand factory is one of its kind store in India that gives great discount on all top fashion brands around the year. Wherever we have Brand Factory we see its own set of loyal customers. It is a great proposition for customers and for us a sustainable business model that builds loyalty with the young and price conscious customers.” With little or no competition, Brand Factory is the only fashion store in India with premium, national and international fashion brands at pocket-friendly prices. For the past 10 years, Brand Factory has given Indian consumers the promise of revolutionizing value shopping by offering more than 200 best Indian and International brands at smart prices. Brand Factory is present in 20 cities across 46 stores. It attracts over 20 million walk-ins in a year and boasts of 1.6 million loyal customers. The emphasis at Brand Factory is to offer customers the widest range of brands and categories possible at absolutely great prices in an ambience that befits the brand. Brand Factory sells more than 20 million pcs of merchandise in a year across categories like Denim, top wear, bottom wear, t-shirts and sportswear