Leading denim brand Spykar launched its exclusive brand store in Kangra, its first store in Himachal Pradesh. “With the internet penetration growing, the fashion-loving consumers are getting more and more trend-conscious across India, this makes it an ideal move to capture the markets like Kangra which have huge potential,” said Sanjay Vakharia, CEO of Spykar Lifestyles about the launch. Established in 1992 as a men’s denim brand, Spykar has expanded its portfolio to offer products for both men and women – available pan India across 240 exclusive outlets, 900+ multi-brand outlets, all key large format stores and e-commerce portals. Since 2014, Spykar is a part of the Lord Bagri promoted Metdist Group, a diversified portfolio of companies. Headquartered in the UK, the Metdist group is a global conglomerate with interests in metal and diverse industries like fashion, hospitality & technology.